SEO promotion in search engines for job search site Jobs.ua
Jan 22, 2024 9:37:53 GMT
Post by account_disabled on Jan 22, 2024 9:37:53 GMT
Today we want to share with you a case of promoting the Jobs.ua website in search engines, in which we managed to increase SEO traffic by 85% case of website promotion Jobs.ua General information on the project Company name/website: Jobs.ua Client’s goal: to reach the TOP of search results, attract target audience to the site and increase site awareness Domain registration: 2014 Service: comprehensive website promotion Company topic: site for finding jobs and employees Features of the niche: serious competition and several clear leaders with whom to compete Region: Ukraine Result of work: +85% SEO traffic (almost 150,000 sessions from search engines in the first month and more than 276,000 after 9 months of cooperation) Jobs.ua is an all-Ukrainian portal for job search and personnel selection. The site differs from most leaders in this segment by the presence of additional sections “Education” and “Trainings”. But the main focus is the search for work and personnel. general information on the project The main problem of the client The main pain was the presence of really strong competitors.
Many of them have firmly established themselves in the job search market, and their names themselves have become household names. We had to compete with them in the first place. These are three sites: worka.ua; work.ua; OLX.ua. client's main problem It was important for the client, if not bypass, then at least to get in line with these job search services. The Jobs.ua website came into operation in the spring of 2019. By this time, it was already quite visited, but still was much inferior to the sites mentioned above in terms of the amount of traffic attracted. Our task was to lure away a share of their traffic and attract it to Jobs.ua. Our strategy First of all, we conducted a comprehensive sem B2B Email List antic cross-section of Jobs.ua and compared it with its competitors. For this purpose, we made a selection of keywords for which the site receives the most clicks in searches. You can see the results in the table: our strategy At the same time, we conducted a keyword analysis and compared them with three main competitors. The comparison looked like this: keyword analysis This comparison allowed us to identify the most significant problem areas of the site and understand in which direction to move further. Identified problems and weaknesses of the site After conducting a comprehensive audit, we found that the visibility of Jobs.ua for key queries in the TOP-3 search results is quite low.
At the same time, the site held its position quite firmly on the first page of search results and in the TOP-30. Visibility by Jobs.ua groups immediately at the start of our cooperation was as follows: requests in TOP-3 - 15%; requests in the TOP 10 - 86%; requests in the TOP 30 - 98%. That is, a significant part of the site’s key queries are located in the near-traffic zone. A value of 86% in the TOP 10 is a good indicator. But at the same time, there are only 15% in the TOP-3. And this is critically low. Especially with an eye on competitors: OLX.ua - 47%, work.ua - 81%, rabota.ua - 57%. identified problems and weaknesses of the site Our solution The solution suggested itself - to focus on the keys in the TOP-3 group. They are the ones who are able to generate several times more targeted traffic. And considering that the indicators of requests in the TOP 10 and TOP 30 are approximately equal to those of competitors, it was not possible to concentrate on them so much. This analysis and study of competitors became the starting point for comprehensive work. our decision Step 1. Check the content on landing pages, identify and correct problems We carefully checked all landing pages and their content. Some had to be modified, others required complete replacement due to completely unoptimized content. In many cases, this prevented the site from reaching the TOP-3. Step 2. Study of behavioral factors of site visitors, technical modernization After a detailed analysis of behavioral factors, we determined what changes needed to be implemented in the technical construction of the site and design to improve the user experience. Step 3. Development and implementation of a link building strategy Taking into account the strategy of entering the TOP-3 search results, we developed an individual strategy for building up the link mass, which, by the way, gave the first tangible results after 2 months.
Many of them have firmly established themselves in the job search market, and their names themselves have become household names. We had to compete with them in the first place. These are three sites: worka.ua; work.ua; OLX.ua. client's main problem It was important for the client, if not bypass, then at least to get in line with these job search services. The Jobs.ua website came into operation in the spring of 2019. By this time, it was already quite visited, but still was much inferior to the sites mentioned above in terms of the amount of traffic attracted. Our task was to lure away a share of their traffic and attract it to Jobs.ua. Our strategy First of all, we conducted a comprehensive sem B2B Email List antic cross-section of Jobs.ua and compared it with its competitors. For this purpose, we made a selection of keywords for which the site receives the most clicks in searches. You can see the results in the table: our strategy At the same time, we conducted a keyword analysis and compared them with three main competitors. The comparison looked like this: keyword analysis This comparison allowed us to identify the most significant problem areas of the site and understand in which direction to move further. Identified problems and weaknesses of the site After conducting a comprehensive audit, we found that the visibility of Jobs.ua for key queries in the TOP-3 search results is quite low.
At the same time, the site held its position quite firmly on the first page of search results and in the TOP-30. Visibility by Jobs.ua groups immediately at the start of our cooperation was as follows: requests in TOP-3 - 15%; requests in the TOP 10 - 86%; requests in the TOP 30 - 98%. That is, a significant part of the site’s key queries are located in the near-traffic zone. A value of 86% in the TOP 10 is a good indicator. But at the same time, there are only 15% in the TOP-3. And this is critically low. Especially with an eye on competitors: OLX.ua - 47%, work.ua - 81%, rabota.ua - 57%. identified problems and weaknesses of the site Our solution The solution suggested itself - to focus on the keys in the TOP-3 group. They are the ones who are able to generate several times more targeted traffic. And considering that the indicators of requests in the TOP 10 and TOP 30 are approximately equal to those of competitors, it was not possible to concentrate on them so much. This analysis and study of competitors became the starting point for comprehensive work. our decision Step 1. Check the content on landing pages, identify and correct problems We carefully checked all landing pages and their content. Some had to be modified, others required complete replacement due to completely unoptimized content. In many cases, this prevented the site from reaching the TOP-3. Step 2. Study of behavioral factors of site visitors, technical modernization After a detailed analysis of behavioral factors, we determined what changes needed to be implemented in the technical construction of the site and design to improve the user experience. Step 3. Development and implementation of a link building strategy Taking into account the strategy of entering the TOP-3 search results, we developed an individual strategy for building up the link mass, which, by the way, gave the first tangible results after 2 months.