The SEO measures you need now and how to choose an SEO
Feb 19, 2024 9:42:47 GMT
Post by account_disabled on Feb 19, 2024 9:42:47 GMT
It's a sudden change, but I've recently been dealing with SEO sales. Among these, the inquiries, expectations, and proposal requests for SEO companies vary from site to site, and there are cases where it is difficult to understand the requests accurately and things do not go smoothly. So this time, I would like to think about the types of SEO measures as of 2019, the SEO measures required for each site, and how to choose an SEO company accordingly. Recently, I feel that SEO has become much easier because Google's crawler has evolved, Google's information dissemination is remarkable, and there is a lot of information out there. On the other hand, I think that depending on the site, there are a lot of different things to do, and it is becoming difficult to see results. In my sales career, I often hear things like: “Perhaps the measures we are currently taking are not appropriate.
We asked a company to help us with SEO measures, but they telephone number list are not making any progress.” “Even if we receive suggestions, it is not easy to renovate the site, and there are many things that cannot be done.” "Parade" "No matter how many things I try, I can't seem to get any results." Of course, you are probably calling us because you are dissatisfied with the current situation, but I think that there are some SEO measures that are necessary and some that are not, and some SEO companies that are suitable and some that are not. In order to choose the right policy and company, it is important to first understand the issues of your own site. Therefore, this time I have summarized everything from understanding the issues to choosing an SEO company using the following steps. STEP① Understand the SEO issues of your own site STEP ② Consider measures appropriate to the issue STEP 3: Search for an SEO company that is good at that measure.
Understand the SEO issues of your own site As I work in sales, I find that company representatives often don't understand SEO-related issues. Most of the requests are ``I want to increase organic traffic'' or ``I want to get high rankings for the word A.'' That's fine, but I think understanding the issues in a little more detail will give you a better idea of the measures. Here's how we usually understand issues: Google Analytics search console Ranking survey data (in-house tool) site checklist Even with organic traffic in Google Analytics, if you analyze each page group using content groups, for example, you will find many problems. If you look at the trends for each group, you can see at a glance that the number of products listed has decreased, the TOP has decreased, etc. Example: Group by page group of EC site Even for a single keyword, we will look at the incoming queries and rankings of Search Console's search performance data from various angles.
We asked a company to help us with SEO measures, but they telephone number list are not making any progress.” “Even if we receive suggestions, it is not easy to renovate the site, and there are many things that cannot be done.” "Parade" "No matter how many things I try, I can't seem to get any results." Of course, you are probably calling us because you are dissatisfied with the current situation, but I think that there are some SEO measures that are necessary and some that are not, and some SEO companies that are suitable and some that are not. In order to choose the right policy and company, it is important to first understand the issues of your own site. Therefore, this time I have summarized everything from understanding the issues to choosing an SEO company using the following steps. STEP① Understand the SEO issues of your own site STEP ② Consider measures appropriate to the issue STEP 3: Search for an SEO company that is good at that measure.
Understand the SEO issues of your own site As I work in sales, I find that company representatives often don't understand SEO-related issues. Most of the requests are ``I want to increase organic traffic'' or ``I want to get high rankings for the word A.'' That's fine, but I think understanding the issues in a little more detail will give you a better idea of the measures. Here's how we usually understand issues: Google Analytics search console Ranking survey data (in-house tool) site checklist Even with organic traffic in Google Analytics, if you analyze each page group using content groups, for example, you will find many problems. If you look at the trends for each group, you can see at a glance that the number of products listed has decreased, the TOP has decreased, etc. Example: Group by page group of EC site Even for a single keyword, we will look at the incoming queries and rankings of Search Console's search performance data from various angles.