Marketing: when discrediting yourself creates success
Feb 22, 2024 8:44:37 GMT
Post by sakibkhan47 on Feb 22, 2024 8:44:37 GMT
From Clio MakeUp's latest social strategy to Patagonia, passing through Takis and its unconventional advertising campaign. Why does Reverse Marketing turn out to be a winning move for brands? Let's find out Example of reverse marketing Reverse Marketing: what is it? With Reverse Marketing - in Italian "Reverse Marketing, on the contrary", we refer to that set of communication strategies that overturn the traditional approach towards the consumer , challenging the logic and dynamics of classic advertising strategies.
In fact, if traditional marketing tends to chase the customer Croatia WhatsApp Number to invite him to perform a certain action in favor of the brand, product or service in question, Reverse Marketing is based on a different concept: bringing the consumer towards your business in a spontaneous . In short, it does not aim to convince someone to buy something, but rather to create interest and arouse curiosity in an unconventional way . As? Often positioning themselves in an unusual way against their own brand , with a critical and polemical tone of voice towards their products. And this move captures the attention of those on the other side, intent on understanding the reason for such paradoxical communication. This is what Clio MakeUp did recently , with a video published on her social profiles, TikTok and Instagram , and which led her to achieve excellent results in just a few hours, thanks to her unusual and decidedly creative way of communicating.
Beauty influencer Clio Make Up The beauty influencer Clio Make Up Clio Make Up: “The products I regret having created!” Last October 24th, an apparently derogatory and self-critical video appeared on Clio MakeUp 's social channels , in which she herself mentioned the brand's products“he regrets having created”. A decidedly strong and astonishing phrase for those who scroll through the homepage, the 'for you', of TikTok and find the very famous Clio speaking badly about her own beauty products. This is a classic example of reverse marketing . And this strategy fascinates the user , w
In fact, if traditional marketing tends to chase the customer Croatia WhatsApp Number to invite him to perform a certain action in favor of the brand, product or service in question, Reverse Marketing is based on a different concept: bringing the consumer towards your business in a spontaneous . In short, it does not aim to convince someone to buy something, but rather to create interest and arouse curiosity in an unconventional way . As? Often positioning themselves in an unusual way against their own brand , with a critical and polemical tone of voice towards their products. And this move captures the attention of those on the other side, intent on understanding the reason for such paradoxical communication. This is what Clio MakeUp did recently , with a video published on her social profiles, TikTok and Instagram , and which led her to achieve excellent results in just a few hours, thanks to her unusual and decidedly creative way of communicating.
Beauty influencer Clio Make Up The beauty influencer Clio Make Up Clio Make Up: “The products I regret having created!” Last October 24th, an apparently derogatory and self-critical video appeared on Clio MakeUp 's social channels , in which she herself mentioned the brand's products“he regrets having created”. A decidedly strong and astonishing phrase for those who scroll through the homepage, the 'for you', of TikTok and find the very famous Clio speaking badly about her own beauty products. This is a classic example of reverse marketing . And this strategy fascinates the user , w