The importance of personal branding
Mar 4, 2024 7:30:26 GMT
Post by account_disabled on Mar 4, 2024 7:30:26 GMT
In an era in which we are all bombarded with messages, advice on how to do anything, promotions and offers that arrive continuously, our attention span, due to survival instinct, has been reduced to a minimum It's as if we had installed an automatic information cleaning system and for this reason, being able to differentiate yourself and emerge with your communication has become an indisputable need. I'm not joking when I talk about "automatic information cleaning system". I mean, I'm partly joking, but partly not. Do you remember what you saw on your Instagram feed this morning while you were having breakfast (I know you already look at your phone first thing in the morning Probably not. And this is because of the “automatic information cleaning system”. We look at social media and in general at the communications we receive with extreme superficiality.
And unless it's something we already know and like, something Denmark Phone Number we need or something that captures our attention for X reasons, we hardly stop to delve deeper. This is why in 2023, if you intend to promote yourself online as a professional and establish lasting relationships that then turn into trust and customers, correctly managing your personal brand is the only path that will get you there. To do this, however, you first need to understand what personal branding is and how to get started. Personal Branding: what is it Jeff Bezos, the CEO of Amazon, says that “…Brand is what they say about you when you're not in the room”. We could say the same about the personal brand. In practice, your personal brand is the way your potential customers see you as a person and professional. It goes without saying that it is also the reason why they choose you or don't choose you.
In fact, everything you communicate, both online and offline, is personal branding because it builds an image of you in the heads of your potential customers. And the closer that image is to them, their values and the way they see life, the more they will trust you and want to choose you as a professional. This is why when it comes to personal branding it is never good to leave too much to chance. But it is more correct to first define how we want our potential customers to perceive us and then communicate accordingly. But since I don't want to be misunderstood, I want to clarify an important point. Personal branding: what it is NOT Since I said that: "...when talking about personal branding it is never good to leave too much to chance, but it is more correct to first define how we want our potential customers to perceive us" , I wouldn't think that this statement of mine would make you think that Personal branding means building a character that bears your name, but which doesn't actually exist. Personal branding has nothing to do with building non-existent characters.
And unless it's something we already know and like, something Denmark Phone Number we need or something that captures our attention for X reasons, we hardly stop to delve deeper. This is why in 2023, if you intend to promote yourself online as a professional and establish lasting relationships that then turn into trust and customers, correctly managing your personal brand is the only path that will get you there. To do this, however, you first need to understand what personal branding is and how to get started. Personal Branding: what is it Jeff Bezos, the CEO of Amazon, says that “…Brand is what they say about you when you're not in the room”. We could say the same about the personal brand. In practice, your personal brand is the way your potential customers see you as a person and professional. It goes without saying that it is also the reason why they choose you or don't choose you.
In fact, everything you communicate, both online and offline, is personal branding because it builds an image of you in the heads of your potential customers. And the closer that image is to them, their values and the way they see life, the more they will trust you and want to choose you as a professional. This is why when it comes to personal branding it is never good to leave too much to chance. But it is more correct to first define how we want our potential customers to perceive us and then communicate accordingly. But since I don't want to be misunderstood, I want to clarify an important point. Personal branding: what it is NOT Since I said that: "...when talking about personal branding it is never good to leave too much to chance, but it is more correct to first define how we want our potential customers to perceive us" , I wouldn't think that this statement of mine would make you think that Personal branding means building a character that bears your name, but which doesn't actually exist. Personal branding has nothing to do with building non-existent characters.